Growth Hacking: Silicon Valley’s Best Kept Secret

3 Comments to “ Growth Hacking: Silicon Valley’s Best Kept Secret”

1. Anonymous says :

   November 9, 2019 at 6:10 am

   
   A Lot of Helpful Information., 24 Jan. 2019

   By 

   Christine Lough

   Verified Purchase(What is this?)

   This review is from: Growth Hacking: Silicon Valley’s Best Kept Secret (Kindle Edition)

   I own my own business and I feel stuck because it is not moving at the pace, I would like it to. So, I searched Kindle looking for a book that would help me to supercharge my business and I found Growth Hacking. I found it extremely valuable, there were some really valid points made. What stuck out to me was where he stated that the only businesses moving forward today and in the future are those that are forward thinking. In other words you have to see beyond what is happening in the world at the moment and focus on what is going to happen tomorrow. That is the only way you are going to succeed as a business. You may be the most successful company in the world for five years, but in the sixth year, your business goes bust because you didn’t anticipate what was coming. You only have to look at companies like Blockbuster to know that this is possible.

   If you want to know how to market your business effectively and stay in the game for the long haul, this is definitely a book you need to read.
2. Anonymous says :

   November 9, 2019 at 6:33 am

   
   A interesting read for business owners, 2 Feb. 2019

   By 

   H.Taylor

   Verified Purchase(What is this?)

   This review is from: Growth Hacking: Silicon Valley’s Best Kept Secret (Kindle Edition)

   Growth Hacking: Silicon Valley’s Best Kept Secret by Raymond Fong & Chad Ridderson is an interesting and easy to understand reference book for business owners as well as people looking at starting their own business.

   I’m neither a business owner or looking at starting my own company but I have friends that are and thought this might be an interesting read.

   Chad and Raymond talk the reader through how to grow their business quickly even if they have limited resources.
   They explain how to identify opportunities in a way that’s understandable. There isn’t just one topic, they concentrate on, but several areas that will help people’s business grow in both sales and in advertising. They explain about how to introduce customers to your website. Although I said I’m not a company owner I am a freelance photographer and found that some of what they spoke about could be related to getting interest for my website.

   A interesting insight, worth a read for sure.
3. Anonymous says :

   November 9, 2019 at 6:50 am

   
   Good as a guide to modernise your business BUT misses the highly potent concept of Growth Hacking, 18 Jun. 2017

   By 

   a m moss

   Verified Purchase(What is this?)

   This review is from: Growth Hacking: Silicon Valley’s Best Kept Secret (Paperback)

   So I like this book but it misses the very essence of Growth Hacking.

   What it delivers is an adaptable framework around how a business can leverage process, checklists and automation for ensuring contemporary best practice is followed to, for example, modernise a business in a way that a non-digital native may not know. It brings the business owner or manager “up-to-speed” with ways to build a 24/7 promotion and sales machine -but its FAIL is to not focus on the extra magic powder, the very essence of how brands like Facebook, Hotmail (in its day) whatsapp etc etc created billion $$ business in lightening speed. These brands drive, and exemplify, the growth hacking phenomenon. Its spoken about in chapter 0, but Chapter 1 onwards could be a different book.

   So …where it lacks, disappointingly so, is the very areas that it headlines in the title – Growth Hacking. This is ironic and the cynic in me thinks the title and first chapter were a marketing ploy.

   Growth hacking is essentially the methodology of finding “hacking” or shortcuts to supercharge a business. This book doesn’t deliver this at all. Just tells you how to be in the game – not how to win it.

   Wikipedia will tell you that “Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. Growth hacking refers to a set of both conventional and unconventional marketing experiments that lead to growth of a business.”

   I do like the ASP concept around which the book is written, and believe it could add material value for many – but think the title is misleading and would suggest other titles for true growth hacking insight – i recommend a book by Sean Ellis – a pioneer of Growth Hacking – “Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success”